Playbook11 min read
The 200-pattern library: how we cataloged every marketing AI workflow worth running
A taxonomy across content, research, campaigns, reporting, and customer comms — built from the workflows real marketing teams ran in production over 12 months.
Read more →
Case study7 min read
How a 9-person SaaS marketing team published 14 workflows in a month
The story of a Series B marketing org that swapped scattered AI experiments for a shared library — and what it cost them in time, money, and political capital. (Spoiler: not much.)
Read the case →
Framework9 min read
The AI Adoption Score, explained
What the 0–100 score actually measures, why each input is weighted the way it is, and how to read your own team's score without confusing "active" with "valuable."
Read the framework →
Field notes6 min read
Why "AI strategy" is a non-deliverable
Every team I've worked with that produced an "AI strategy deck" was further behind a year later than the team that just shipped three workflows. A short essay on operating vs. theorizing.
Read the essay →
Playbook13 min read
Onboarding a marketer onto a workflow library in Week 1
The exact onboarding sequence — assignments, rituals, expected outputs — that gets a new hire from "logged in" to "publishing workflows" inside their first 30 days.
Read the playbook →
Framework8 min read
Defending AI ROI to a board that's already skeptical
What numbers to walk in with, what stories to lead with, and what to never bring up in the first quarter. A board-prep checklist for VPs of marketing.
Read the framework →
Field notes5 min read
The hidden cost of marketing turnover, in AI workflows
30% annual turnover. 12 AI tools per team. Zero documentation. We did the math on the institutional knowledge walking out the door every year — and it isn't small.
Read the essay →
Case study10 min read
From 8 AI tools to one operating layer — a 60-day transition
One demand-gen team's audit, transition plan, and what actually stayed in the stack after they introduced a workflow layer. (Most tools survived. The chaos didn't.)
Read the case →
Playbook14 min read
The Marketing AI maturity model (and how to skip the bottom three rungs)
A maturity model based on observable behaviors — not aspirations — and a fast track for teams who want to land at level 4 without spending two years at level 2.
Read the playbook →